Album artwork, art direction and advertising campaign for the debut album of Dutch electronic DJ Martin Garrix.
This project was inspired by Adult Art Club's art direction of the latest Ed Sheeran album. I wanted to challenge myself to create something of a similar calibre in the same time scale.
My approach was to create identities for each of the tracks on the album based on the lyrics and musical style. I was then able to use these visuals across the artwork, advertising and lyric booklet to create a consistent campaign with a defining visual style.
View the full lyric booklet here or embedded below: https://issuu.com/damonhayward/docs/vinyl_booklet_v1_no_bleed
This project was inspired by Adult Art Club's art direction of the latest Ed Sheeran album. I wanted to challenge myself to create something of a similar calibre in the same time scale.
My approach was to create identities for each of the tracks on the album based on the lyrics and musical style. I was then able to use these visuals across the artwork, advertising and lyric booklet to create a consistent campaign with a defining visual style.
View the full lyric booklet here or embedded below: https://issuu.com/damonhayward/docs/vinyl_booklet_v1_no_bleed
